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Mayhem Studios Newsletter | Aug 2007

Mayhem Studios Answer Create Magazine's Open Roll Call

The work of Mayhem Studios, an award-winning Los Angeles-based design firm, will be featured in Create Magazine's Sept+Oct 2007 West Coast issue. The Studio designed the 5-page West Coast regional feature article written by author Jaimy Lee, “Agency Roll Call: West Coast Agencies Purvey The Changing Landscape of The Advertising Industry.”

The article and design showcases local agencies, getting the scoop on what they are up to and their philosophy on the future of the ad biz.

"Create Magazine prides itself on choosing talented contributing designers through out the country to represent their region,” says Kristen Schaeffer-Santoni, art director for Create Magazine. “Calvin embodies that sentiment and it was truly a pleasure collaborating with him for the feature. His passion shows through in his work, and his vision adds to the story for an easy and interesting read."

The Sept+Oct issue hits newsstands in September 2007. To find out more, visit Create Magazine at www.createmagazine.com.

About Create Magazine
First published in 2001, Create Magazine is an award-winning, bi-monthly publication that provides creative professionals with an insider's perspective on the people, news, trends and events that influence the local advertising and creative production industries. With five regional editions nationwide, each issue features articles by local community leaders who are the trusted source for information and commentary on the Advertising, Design, Printing, Photography, Film and Video, Animation and New Media industries.

About Jaimy Lee
Jaimy Lee spent nearly two years as a reporter for a local newspaper in San Diego County until she quit her job for five weeks of Eiffel Tower photos, Oktoberfest steins and Roman rainstorms. After returning, she has worked for a freelance writer out of San Diego, contributing to the “San Diego Business Journal,” “San Diego Home/Garden & Lifestyles,” the “San Diego Union-Tribune,” Today’s Local News, Carlsbad Magazine and 944 Magazine. The Point Loma Nazarene University graduate has covered sports, arts, business and hard news and still isn’t sure what her favorite topic is to write about.

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Completed Project: Latino Heritage Month Logo

Mayhem Studios completes logo for Latino Heritage Month. The Celebrations begin in September. The challenge was finding the right solution that would represent all latinos and not offend by leaving anyone out. It needed to represent Mexico, South American, Spain and all latino countries.

The Studios solution, using a colorful band of colors that represents all latino cultures. In most cases, using so many colors would be too busy. In this case, it was very appropriate.

Latino Heritage Month
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Tips: Art of Press Releases

Press Releases is a great way to promote yourself and your services without sounding like a saleman. When writting a press release, go into details how your solution made the project a success.
Also give credit to the client with background information about them and link backs when possible. You're not only promoting yourself but also your clients. They will appreicate it.

A few free press release resources

+ Fast Pitch Networking
+ PR Compass
+ Free Press Release
+ PR Leap
+ Press Arrivenet
+ 24/7 Press Release
+ PR Log
+ California Press Release
+ 1888 Press Release
+ Click Press
+ Free News Release
+ I-Newswire
+ PR
+ PR 9
+ Press Base

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About Mayhem Studios
Mayhem Studios is a small, award-winning design firm located in Los Angeles. Developing identity and brand recognition for small, mid-size and large businesses across the nation. The Studio uses strategic and creative design with effective messages targeted to the client’s specific audiences to produce identity and branded collateral pieces, annual reports, brochures, logo design, advertising & interactive web sites.

Calvin Lee, principal & creative director of Mayhem Studios is a graduate of Platt College and serves as a member of the Platt College Advisory Board for the Visual Communications Department, NO!SPEC Committee and on the Creative Latitude Management Team.

Contact
Calvin Lee | 2360 Cabot Street | Los Angeles, CA 90031 | T: 323.276.9503
info@mayhemstudios.com | www.mayhemstudios.com | Mayhem Studios Blog

Copyright © 2007 Mayhem Studios. All Rights Reserved. Please DO NOT USE our newsletter design, any of the graphics or verbiage without our permission for educational or commercial use. All designs, graphics and code is the property of Mayhem Studios.

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