Mayhem Studios Case Studies Published In Jeff Fisher's Identity Crisis!
Mayhem Studios client, Fagerholm & Jefferson Law Corporation and the Studios' own identity will be featured in Jeff fisher's next book Identity Crisis! 50 Redesigns That Transformed Stale Identities Into Successful Brands. Identity Crisis will be released by HOW Design Books in 2007.
Identity Crisis takes a fresh look 50 before and after case studies by exploring the process of redesigning existing identities to help businesses refine their image, communicate with customers, and find success.
Readers will get an inside look at the challenges of redesigning identities. They'll see the creative and strategic thinking behind fresh design work as well as have a powerful tool to show clients what a difference a professional can make to their image.
For more information, please visit Identity Crisis Book.
Jeff Fisher, author of the "Savvy Designer's Guide to Success" is the Engineer of Creative Identity for Jeff Fisher LogoMotives. He has received over 550 regional, national and international design awards for his logo design efforts. His work is featured in over 85 books about logos, the business of design, and small business marketing. Fisher serves on the HOW Magazine Editorial Advisory Board, the UCDA Designer Magazine Editorial Advisory Board, and the HOW Design Conference Advisory Council. In addition, Fisher also writes for CreativeLatitude.com and HOW Magazine.
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Mayhem Studios Works Featured In American Corporate Identity 2008
The Studios' works ET Products Stationery Design, Fagerholm & Jefferson Law Corporation Stationery Design, and Dermatologic Laser Institute Logo among the winning entries featured in David E. Carter's, American Corporate Identity 2008, available November 2007.
Several hundred creative design firms have work included in American Corporate Identity 2008, ranging from the well known to the up-and-coming. Many trend setting styles have first appeared in this series since its inception, making this book a must-have reference for every corporate identity designer’s bookshelf.
David E. Carter, best-selling editor/author in the history of graphic design books. Since 1972, he has produced more than 100 books; all David E. Carter graphics books are published by HarperCollins of New York City, with distribution in more than 120 countries around the world. |
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Mayhem Studios completes Logo and Stationery System for Dermatologic Laser Institute. We worked together to develop an elegant identity and stationery system that would set them apart from the other Dermatology professionals.
Lori M. Hobbs owner of Dermatologic Laser Institute offers excellent and comprehensive dermatologic laser therapy for a wide range of dermatologic conditions. Caring and devoted staff members, welcome all individuals, skin types and skin conditions. Dermatologic Laser Institute will help you put your best face forward and your inner beauty shine!
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Tips: Value of Logos
Most people don't understand the value logos or what goes into designing a logo. It's not just about making something look beautiful. Owning a computer with software doesn't make one a designer. Hire a professional!
There is a higher value on logos, everyone will associate that identity/mark with you. When you see the Nike Logo. You think of sports and athletics. There is an instant recognition. That is why logo design tends to be more than say a brochure, flyer or a poster.
A few factors used to determine logo design pricing
+ Research
+ Client Budget
+ How complicated the logo will be
+ The amount of concepts, revisions
+ How the logo will be used
+ What target/market
+ Longevity of the company/logo
Our process on projects
+ Discuss client needs and goals (Creative Brief Form)
+ Estimate of the project with what services to be performed
+ Signed contract with a 50% deposit before any work is to begin
+ 3-6 concepts, revisions, if necessary
+ 3-6 color concepts, revisions, if necessary
+ Delivery of print ready files with final payment
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About Mayhem Studios
Calvin Lee is the principal and Creative Director of Mayhem Studios. A small, award-winning design firm located in Los Angeles. Developing identity and brand recognition for small, mid-size and large businesses across the nation.
The Studio uses strategic and creative design with effective messages targeted to the client’s specific audiences to produce identity and branded collateral pieces, annual reports, brochures, logo design, advertising & interactive web sites.
Contact
Calvin Lee | 2360 Cabot Street | Los Angeles, CA 90031 |
T: 323.276.9503
info@mayhemstudios.com | www.mayhemstudios.com | Mayhem Studios Blog
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Copyright © 2007 Mayhem Studios. All Rights Reserved. Please DO NOT USE our newsletter design, any of the graphics or verbiage without our permission for educational or commercial use. All designs, graphics and code is the property of Mayhem Studios. |
