Sunday, November 08, 2009

How To Network On-line For Your Next Big Project

These days I do a lot of my networking and marketing on-line. The web reaches more people than any brochure or media kit, with less time and money. The two that really helped me are: On-line networking/directory web sites and posting in forums.

Having a profile/account/portfolio on any free networking sites like Twitter, Facebook, Linkedin, or Creative Hotlist will get your name out there. Posting on forums will also help to build relations and trust that may bring you new clients and projects.

That's how Create Magazine contacted me to design their 5 page featured article. I have a portfolio on their site. After looking at my work. They thought I might be a good fit for the magazine.

I post on design forums pretty often and have built many relations. As a result, Jeff Fisher, Jeff Fisher LogoMotives, asked me to submit some of my work for his new book, Identity Crisis! 50 Redesigns That Transformed Stale Identities Into Successful Brands.

Another example, Steve Gordon, Jr., RDQLUS Creative. Asked me to submit my work for his book, 100 Habits of Successful Freelance Designers: Insider Secrets for Working Smart & Staying Creative.

Twitter is really a great place for building connections, relationships and interactions with brands and high profile people like Chris Brogan or Guy Kawasaki. In the off-line world you wouldn't have these opportunities, or would be very difficult to get in contact with them.

I've been talking (bantering) with Guy Kawasaki on Twitter for some time. He must really like my style, because Guy approached me to do some design work for him and Alltop. He's a really cool guy (no pun intended) to work with. He actually, listens and are open to suggestions.

If you get a chance, take it to the next level by attending Meetups, Tweetups and Conferences, where you actually meet "In Real Life (IRL)." It's like meeting an old friend, which helps to really build a bond with the relationships you have developed on-line, then off-line into the real world.

So get out there! Start networking, connecting and building relationships.

Here are a few resources that will help with your networking.

Business Networking Web Sites

Ad Holes
Fast Pitch
Start Up Nation
Meet Up

Design Networking/Portfolio Web Sites

Carbon Made
Design: Related
Creative Hotlist
Design Hide
Designer ID
Logo Pond
Logo Lounge

Design Forums

HOW Design Magazine
Freelance Switch
Graphic Design
Estetica Design
You The Designer
Designers Talk
All Graphic Design

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About me

  • Mayhem Studios is a small award-winning design firm located in Los Angeles, California, developing identity and brand recognition for the business sector across the nation. The Studio uses strategic and creative design with effective messages targeted to the client's specific audiences to produce identity and branded collateral pieces, annual reports, brochures, logo design, advertising and interactive web sites. Calvin Lee, Principal & Creative Director of Mayhem Studios is a graduate of Platt College and serves as a member of the Platt College Advisory Board for the Visual Communications Department, NO!SPEC Committee and on the Creative Latitude Management Team.
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