Getting the Word Out & Finding Potential Clients
Press Releases/E-Newsletter - Have some exciting news or completed a successful project? That's a good reason to send out a Press Release or E-Newsletter. Send the E-Newsletters to current and potenital clients. Send press releases to media outlets (on-line, local and industry related papers/magazines).
A few on-line resources to post your Press Releases.
PR Log - free
PR Leap - free
PR Web - a fee
Free Press Release - free
Blog - Start a blog, write articles. Makes you an expert in your field. Potential clients will see, you know your stuff and trust to hire you. It's all about building trust and relations.
Design Competitions - Enter your works in design competitions. International advertising if you win and get in to the book.
A few resource of design competitions.
American Design Awards
How Design Magazine
Join a Networking Social Events - Lets people know who you are and what you do.
Let friends and family know what you do - Potenial referrals from friends and family.
Ask For Referrals - Ask Friends, family, clients: current/previous, printers, paper sales reps, pre-press houses for referrals.
Volunteer - Volunteer in your community and non-profits. More about networking and building trust.
Local Papers - The local news papers, business section. Often print the names and addresses of those applying for a business licenses.
Keep Your Eyes Open - Look for new construction or businesses moving in. Get their information. A good chance they may need creative services.
Find a Niche Market - Specialize in an area of expertise that other companies may not be filling the need for.
Chamber of Commerce - Chamber of Commerce may have a list of their members info for free on-line. Joining the Chamber of Commerce is another option for networking and potential clients.
Business Cards - Bring business cards with you everywhere you go. Strike up a conversation with people when you are out.
On-Line Directories - Get listed on free and paid on-line directories.
Forums - Post on forums, design as well as business and related markets you are targeting.
Signatures - Have a signature of your contact information on all correspondence, emails and forum posts.
Marketing Websites/Blogs - Check out other marketing sites/blogs, Inside the Marketing Mind and The Marketing Mix.