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Getting the Word Out & Finding Potential Clients

Since this is the start of the new year. I thought it would be appropriate, the first post of 2007 would be about getting the word out and finding potential clients. Here are are few tips to let people know who you are, what you do and finding potenial clients.

Press Releases/E-Newsletter - Have some exciting news or completed a successful project? That's a good reason to send out a Press Release or E-Newsletter. Send the E-Newsletters to current and potenital clients. Send press releases to media outlets (on-line, local and industry related papers/magazines).

A few on-line resources to post your Press Releases.

PR Log - free
PR Leap - free
PR Web - a fee
Free Press Release - free

Blog - Start a blog, write articles. Makes you an expert in your field. Potential clients will see, you know your stuff and trust to hire you. It's all about building trust and relations.

Design Competitions - Enter your works in design competitions. International advertising if you win and get in to the book.

A few resource of design competitions.

Graphics Books
Rockport Publishers
Roto Vision
American Design Awards
Summit Awards
Communication Arts
How Design Magazine
Print Magazine

Join a Networking Social Events - Lets people know who you are and what you do.

Let friends and family know what you do - Potenial referrals from friends and family.

Ask For Referrals - Ask Friends, family, clients: current/previous, printers, paper sales reps, pre-press houses for referrals.

Volunteer - Volunteer in your community and non-profits. More about networking and building trust.

Local Papers - The local news papers, business section. Often print the names and addresses of those applying for a business licenses.

Keep Your Eyes Open - Look for new construction or businesses moving in. Get their information. A good chance they may need creative services.

Find a Niche Market - Specialize in an area of expertise that other companies may not be filling the need for.

Chamber of Commerce - Chamber of Commerce may have a list of their members info for free on-line. Joining the Chamber of Commerce is another option for networking and potential clients.

Business Cards - Bring business cards with you everywhere you go. Strike up a conversation with people when you are out.

On-Line Directories - Get listed on free and paid on-line directories.

Forums - Post on forums, design as well as business and related markets you are targeting.

Signatures - Have a signature of your contact information on all correspondence, emails and forum posts.

Marketing Websites/Blogs - Check out other marketing sites/blogs, Inside the Marketing Mind and The Marketing Mix.

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About me

  • Mayhem Studios is a small award-winning design firm located in Los Angeles, California, developing identity and brand recognition for the business sector across the nation. The Studio uses strategic and creative design with effective messages targeted to the client's specific audiences to produce identity and branded collateral pieces, annual reports, brochures, logo design, advertising and interactive web sites. Calvin Lee, Principal & Creative Director of Mayhem Studios is a graduate of Platt College and serves as a member of the Platt College Advisory Board for the Visual Communications Department, NO!SPEC Committee and on the Creative Latitude Management Team.
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