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Identity Crisis Lands in Book Stores Near You

Jeff Fisher's latest book, Identity Crisis! 50 Redesigns That Transformed Stale Identities Into Successful Brands, featuring two case studies by the Studio, is now available at your local Borders book stores, Barnes and Noble or online at Amazon.com.

For more information, please visit Identity Crisis Book

About Jeff Fisher
Jeff Fisher, author of the "Savvy Designer's Guide to Success" is the Engineer of Creative Identity for Jeff Fisher LogoMotives. He has received over 550 regional, national and international design awards for his logo design efforts. His work is featured in over 85 books about logos, the business of design, and small business marketing. Fisher serves on the HOW Magazine Editorial Advisory Board, the UCDA Designer Magazine Editorial Advisory Board, and the HOW Design Conference Advisory Council. In addition, Fisher also writes for CreativeLatitude.com and HOW Magazine.

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About me

  • Mayhem Studios is a small award-winning design firm located in Los Angeles, California, developing identity and brand recognition for the business sector across the nation. The Studio uses strategic and creative design with effective messages targeted to the client's specific audiences to produce identity and branded collateral pieces, annual reports, brochures, logo design, advertising and interactive web sites. Calvin Lee, Principal & Creative Director of Mayhem Studios is a graduate of Platt College and serves as a member of the Platt College Advisory Board for the Visual Communications Department, NO!SPEC Committee and on the Creative Latitude Management Team.
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