Tuesday, October 30, 2007

Identity Crisis Lands in Book Stores Near You

Jeff Fisher's latest book, Identity Crisis! 50 Redesigns That Transformed Stale Identities Into Successful Brands, featuring two case studies by the Studio, is now available at your local Borders book stores, Barnes and Noble or online at Amazon.com.

For more information, please visit Identity Crisis Book

About Jeff Fisher
Jeff Fisher, author of the "Savvy Designer's Guide to Success" is the Engineer of Creative Identity for Jeff Fisher LogoMotives. He has received over 550 regional, national and international design awards for his logo design efforts. His work is featured in over 85 books about logos, the business of design, and small business marketing. Fisher serves on the HOW Magazine Editorial Advisory Board, the UCDA Designer Magazine Editorial Advisory Board, and the HOW Design Conference Advisory Council. In addition, Fisher also writes for CreativeLatitude.com and HOW Magazine.

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Monday, August 06, 2007

Mayhem Studios Featured on Identity Crisis Blog

I would like to give Jeff Fisher a big Thank You for dedicating a blog post to me and my press release, Identity Crisis! Contributor 'Toots' His Horn. On his blog, Identity Crisis Book. Regarding using press releases to promote yourself.

Jeff's Fisher's blog, Identity Crisis Book is promotion for his next book, Identity Crisis! 50 Redesigns That Transformed Stale Identities Into Successful Brands, will be released in September 2007, by HOW Design Books.

Identity Crisis!' takes a fresh look at 50 before and after case studies by exploring the process of redesigning existing identities to help businesses refine their image, communicate with customers, and find success.

Readers will get an inside look at the challenges of redesigning identities. They'll see the creative and strategic thinking behind fresh design work as well as have a powerful tool to show clients what a difference a professional can make to their image.

For more information, please visit Identity Crisis Book.

Jeff Fisher, author of the "Savvy Designer's Guide to Success" is the Engineer of Creative Identity for Jeff Fisher LogoMotives. He has received over 550 regional, national and international design awards for his logo design efforts. His work is featured in over 85 books about logos, the business of design, and small business marketing. Fisher serves on the HOW Magazine Editorial Advisory Board, the UCDA Designer Magazine Editorial Advisory Board, and the HOW Design Conference Advisory Council. In addition, Fisher also writes for CreativeLatitude.com and HOW Magazine.

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Monday, July 02, 2007

Mayhem Studios Case Studies Published In Jeff Fisher's Identity Crisis!



Los Angeles, Calif. July 2, 2007 - Mayhem Studios, Award-Winning Los Angeles based design firm client, Fagerholm & Jefferson Law Corporation and the Studios' own identity will be featured in Jeff Fisher's next book Identity Crisis! 50 Redesigns That Transformed Stale Identities Into Successful Brands. Identity Crisis will be released by HOW Design Books in 2007.

Identity Crisis takes a fresh look at 50 before and after case studies by exploring the process of redesigning existing identities to help businesses refine their image, communicate with customers, and find success.

Readers will get an inside look at the challenges of redesigning identities. They'll see the creative and strategic thinking behind fresh design work as well as have a powerful tool to show clients what a difference a professional can make to their image.

For more information, please visit Identity Crisis Book

"It's a pleasure to include the crisp, contemporary design work of Mayhem Studios in 'Identity Crisis!' Calvin Lee's efforts are a great example of a one-person design firm being able to compete successfully with much larger design entities on the international creative playing field."

Jeff Fisher, LogoMotives, author of Identity Crisis! 50 Redesigns That Transformed Stale Identities Into Successful Brands.


Jeff Fisher, author of the "Savvy Designer's Guide to Success" is the Engineer of Creative Identity for Jeff Fisher LogoMotives. He has received over 550 regional, national and international design awards for his logo design efforts. His work is featured in over 85 books about logos, the business of design, and small business marketing. Fisher serves on the HOW Magazine Editorial Advisory Board, the UCDA Designer Magazine Editorial Advisory Board, and the HOW Design Conference Advisory Council. In addition, Fisher also writes for CreativeLatitude.com and HOW Magazine.

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About me

  • Mayhem Studios is a small award-winning design firm located in Los Angeles, California, developing identity and brand recognition for the business sector across the nation. The Studio uses strategic and creative design with effective messages targeted to the client's specific audiences to produce identity and branded collateral pieces, annual reports, brochures, logo design, advertising and interactive web sites. Calvin Lee, Principal & Creative Director of Mayhem Studios is a graduate of Platt College and serves as a member of the Platt College Advisory Board for the Visual Communications Department, NO!SPEC Committee and on the Creative Latitude Management Team.
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